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Cincinnati Personal Trainer
Cincinnati Fitness Programs
Cincinnati Personal Trainer, Brian Calkins - Founder, HealthStyle Fitness
Cincinnati Fitness & Weight Loss
Did you know that...
An incredible 96% of all weight loss attempts fail
Over 70% of Americans are now overweight
Almost 25% of us are now "clinically obese"
And we gain back a heart- breaking 95% of the pounds we lose!
Do you find all of this as shocking – and as unacceptable – as we do? If so, we have A Time-Tested Way To Virtually Guarantee Your Weight Loss Success...
 
Cincinnati Fitness Programs

The Revolutionary New Bodybugg®

 
 

The revolutionary new bodybugg makes it easy to manage the calories you consume and burn so you always stay in control of your weight.  You get started with a personal phone coach.  Then manage your results daily on bodybugg's user-friendly web based program.

Reviewed in the British Journal of Sports Medicine, 2008 edition, the bodybugg armband achieved accuracy rates comparable to calorie expenditure measurements in a metabolic chamber (the "gold standard" of calorie expenditure measurement).

  • it's easy - monitor how much you exercise, manage how many calories you eat, then track if you are burning more calories that you are consuming

  • it's flexible - eat what you want, when you want, workout on your own terms

  • it's customized - your program is based on your age, weight, height and personal goals

  • it's personalized - with a 45 minute session with your personal phone coach and a 6 month subscription to the web based nutrition program, included with the initial purchase of the new bodybugg

How Does It Work? 

Purchase the Bodybugg® - $239 + tax (pick up, no shipping) (normally $249)

Includes:

  • bodybugg® armband
  • Online food logging with custom meal plans
  • 6-month subscription to the web-based program
  • 1 phone session with a bodybugg® coach

Purchase the Bodybugg® - $239 + tax (+ 12.95 shipping) (normally $249)

Includes:

  • bodybugg® armband
  • Online food logging with custom meal plans
  • 6-month subscription to the web-based program
  • 1 phone session with a bodybugg® coach
  • Shipping anywhere in the US

Featured on NBC's "THE BIGGEST LOSER", and the syndicated TV show "The Doctors".

Reviewed in the New York Times, The New York Post and The Houston Chronicle.

Awarded "Best of What's New" in Personal Health Category by Popular Science Magazine

Women's Health Review, "Weapons of Mass Reduction"


The bodybugg® is the most accurate device on the market today for measuring calorie expenditure outside of a clinical setting.

It utilizes a patented process for interpreting calorie burn called "sensor fusion" developed by BodyMedia, Inc. This process involves collecting a range of body-data using multiple physiological sensors instead of a single sensor, which is what other calorie estimation devices such as pedometers and heart rate monitors rely on. It's this multi-sensor approach that enables bodybugg® to "see" the wearer's context (whether they are sitting, sleeping, jogging, walking, etc.) that makes bodybugg® such a reliably accurate device for calorie expenditure estimation.

The Physiological Sensors

Here is a list of the sensors in the bodybugg® followed by a short description of how they contribute to energy expenditure estimation.

Accelerometer - The accelerometer in bodybugg® is a tri-axis micro-electro-mechanical sensor (MEMS) device that measures motion. This motion can be mapped to forces (g-force) exerted on the body. By taking gravity and motion into account along with the other sensor data, the wearer's body context and true level of physical exertion can be accurately predicted.

Heat Flux - The bodybugg® also contains a proprietary heat flux sensor located on the side that measures the amount of heat being dissipated by the body via a thermally resistant material. In short, this sensor measures how much heat the wearer's body is giving off. Heat flux is an important parameter because the body tends to heat up the faster it burns calories.

Galvanic Skin Response - Better known as GSR, this sensor is comprised of two "hypo-allergenic" stainless steel electrodes on the back of the armband that measure skin conductivity. Skin conductivity is how much an electrical current can pass between two points on the surface of the skin and is affected by sweat due to physical exertion as well as emotional stimuli such as psychological stress.

Skin Temperature - Skin temperature is measured by using a highly accurate thermistor-based sensor located on the back of the bodybugg®. Looking at continuous measurement of skin temperature in conjunction with data collected from the other sensors can reveal the body's core temperature trends which are affected by the level of a person's physical exertion or lack thereof.

The data these 4 sensors collect, in conjunction with the wearer's specific body parameters (age, gender, height, weight) enable the most accurate estimation of energy expenditure on the market today outside of a clinical setting.